Privacy policy
SharkNinja Pty Ltd ABN 87 147 260 197
Last updated: 29 May 2026 Version: 2.0
1. Introduction and Who We Are
SharkNinja Pty Ltd (ABN 87 147 260 197) ("SharkNinja", "we", "us", "our") is committed to protecting your privacy and handling your personal information with transparency, care and respect.
This Privacy Policy is made in accordance with the Privacy Act 1988 (Cth) (the Privacy Act) and the Australian Privacy Principles (APPs) contained in Schedule 1 of the Privacy Act and outlines how we collect and manage personal information.
SharkNinja Pty Ltd is a subsidiary of JS Global Lifestyle Company Limited, a company headquartered in Hong Kong, which operates the SharkNinja business across the Asia Pacific region through its regional APAC operations based in Singapore.
2. What Personal Information We Collect and Hold
The kinds of personal information we collect and hold about you depends on the nature of your dealings with us and the circumstances of collection. This includes whether we collect the information from you as a customer, supplier, contractor, job applicant or in some other capacity.
For example, if you are a customer, we collect and hold personal information that is reasonably necessary to provide our products and services to you. The types of personal information we may collect include:
a) Identity and Contact Information
- Full name, email address, phone number, and delivery/billing address
b) Payment and Financial Information
- Payment details processed securely through our third-party payment processors. We do not store full payment card numbers on our own systems.
- Transaction history and order records
c) Product Registration and Warranty Information
- Product model, serial number and purchase date provided at the time of product registration
- Warranty claims, repair records and product fault reports
d) Customer Service Information
- Communications with our customer service team, including via phone, email, live chat or social media
- Records of complaints, returns and exchanges
e) Marketing Preferences
- Your preferences for receiving marketing communications
- Survey responses and feedback you provide to us
f) Website and Digital Interaction Data
- Information collected through analytics tools and marketing tracking technologies when you visit our websites or use our app (see Section 9)
- Device type, browser type, IP address, pages visited and time spent on our platforms
If you deal with us in some other capacity, we may collect your name and contact details and any other information you choose to provide to us.
We only collect personal information that is reasonably necessary for one or more of our functions or activities. We do not generally collect sensitive information (such as health information or biometric data) and will not collect sensitive information about you without your consent unless we are otherwise required or authorised by law to do so.
If you are or have been our employee, the handling of your personal information may be exempt from the Australian Privacy Principles if it is directly related to your current or former employment relationship with us.
3. How We Collect Personal Information
We collect personal information in various ways, including:
- Directly from you — when you purchase a product, register your product, create an account, contact our customer service team, subscribe to marketing communications, complete a survey, participate in a promotion or communicate with us in writing, electronically or by telephone
- Through our websites and apps — via analytics tools and standard marketing tracking technologies (see Section 9)
- From third parties — such as our authorised retailers, payment processors, or service providers
- From publicly available sources — where relevant and lawful
Where it is lawful and practicable to do so, you may interact with us anonymously or using a pseudonym. However, if you choose to do so, we may not be able to provide certain products or services or engage in other dealings with you.
If you provide us with personal information about another person, please make sure that you tell them about this Privacy Policy.
4. Why We Collect and Use Your Personal Information
We collect, hold, use and disclose personal information for a range of purposes, including the following purposes:
|
Purpose |
Examples |
|
Processing orders and delivering products |
Fulfilment, shipping, and delivery confirmation |
|
Customer service and warranty support |
Responding to enquiries, managing warranty claims and repairs |
|
Product registration |
Linking a customer's product to their account for warranty and support |
|
Marketing communications |
Sending customers product updates, promotions and offers (with consent, or as otherwise permitted by law) |
|
Improving our products and services |
Analysing usage trends, conducting research and product development |
|
Legal and compliance obligations |
Complying with applicable laws, regulations and court orders |
|
Fraud prevention and security |
Detecting and preventing fraudulent transactions or system misuse |
|
Product safety |
Coordinating recalls or safety notices |
|
Managing relationships |
Communications with suppliers and contractors |
|
Recruitment |
Considering job applicants for current and future employment |
We may use your information for other purposes where we are required or authorised by or under law to do so (including purposes for which you have provided your consent).
5. Disclosure of Personal Information to Third Parties
In conducting our business, we may disclose your personal information to third parties. These third parties may include, where appropriate:
a) Service Providers We engage trusted third-party service providers to assist us in operating our business. These currently include:
|
Provider |
Category |
Purpose |
|
Shopify |
Payment processing |
Secure processing of customer payments |
|
Afterpay |
Payment processing |
Buy now, pay later payment processing |
|
PayPal |
Payment processing |
Secure processing of customer payments |
|
Zip |
Payment processing |
Buy now, pay later payment processing |
|
Google Pay |
Payment processing |
Secure processing of customer payments |
|
Anchanto |
Order Management System |
Secure processing of online customer orders |
|
Oracle Fusion |
ERP system |
Secure processing of online consumer orders |
|
Microsoft Azure |
Cloud hosting and infrastructure |
Secure storage and processing of business data |
|
Microsoft 365 |
Productivity and collaboration |
Business operations and internal communications |
|
Dropbox |
Secondary cloud storage |
Document storage and management |
|
Klaviyo |
Marketing and CRM platform |
Customer communications, email and SMS marketing |
|
Google Analytics |
Analytics |
Website and app performance analysis |
|
Meta |
Analytics and advertising |
Website performance analysis and targeted advertising |
|
TikTok |
Analytics and advertising |
Website performance analysis and targeted advertising |
In addition to the above, we use other standard marketing-related tracking technologies on our website and platforms. These tools assist with marketing performance measurement and campaign attribution.
Third-party service providers handle your personal information in accordance with their respective privacy policies. Please refer to the privacy policies of the above service providers to find out more about how they handle personal information.
b) SharkNinja Group Companies We may share your personal information with other entities within the SharkNinja APAC and related group companies, for the purposes described in Section 4.
c) Regulatory and Law Enforcement Authorities We may disclose your personal information to government agencies, law enforcement, or regulatory bodies where required or authorised by law.
d) Business Transfers In the event of a merger, acquisition, restructure or sale of all or part of our business, your personal information may be transferred to a successor entity.
We may also disclose your personal information to other third parties and for other purposes where we are required or authorised by or under law to do so (including where you have provided your consent). We do not sell, rent or trade your personal information to any third party for their own marketing purposes.
6. Overseas Disclosure of Personal Information
SharkNinja operates as a global business and your personal information may be disclosed to, or accessed by, recipients located overseas. These recipients may include:
- JS Global Lifestyle Company Limited — Hong Kong (our parent company and ultimate holding company)
- SharkNinja APAC — Singapore (our regional APAC headquarters)
- Microsoft — Data processed through Microsoft Azure and Microsoft 365 may be stored or processed in data centres in Australia, the United States, and other countries in which Microsoft operates
- Shopify — Data may be processed in Canada and the United States
- Anchanto — Data may be processed in Singapore
- Fusion — Data may be processed in Singapore
- Afterpay — Data may be processed in Australia and the United States
- PayPal — Data may be processed in the United States
- Zip — Data may be processed in Australia and the United States
- Dropbox — Data may be stored in the United States
- Klaviyo — Data may be processed in the United States
- Google (Analytics and Google Pay) — Data may be processed in the United States and other countries in which Google operates
- Meta — Data may be processed in the United States and other countries in which Meta operates
- TikTok — Data may be processed in the United States, Singapore and other countries in which TikTok operates
Please be aware that overseas countries may have privacy laws that differ from Australian privacy laws and overseas recipients may be subject to foreign laws that require disclosure of personal information to overseas authorities. By providing us with your personal information, you acknowledge that your personal information may be transferred overseas in the circumstances described in this section.
7. How We Hold Personal Information and Security of Your Personal Information
We generally hold personal information in computer systems, including computer systems operated for us by our service providers. We take the security of your personal information seriously. In accordance with APP 11.1, we take reasonable steps to protect your personal information from misuse, interference, loss and unauthorised access, modification or disclosure, including taking appropriate technical and organisational measures to secure personal information.
Technical measures may include:
- Encryption of data in transit and at rest
- SSL/TLS technology for all website and app transactions
- Firewall and network security controls
- Multi-factor authentication for system access
- Regular security assessments
Organisational measures may include:
- Access controls limiting personal information to authorised personnel on a need-to-know basis
- Staff privacy and data security training
- Contractual obligations imposed on all third-party service providers
- Internal privacy governance policies and procedures
While we take all reasonable steps to protect your personal information, no data transmission over the internet can be guaranteed to be completely secure. If you suspect any misuse or unauthorised access to your personal information, please contact our Privacy Officer immediately (see Section 14).
8. Data Retention
We retain your personal information for as long as it is necessary to fulfil the purposes for which it was collected, or as required by applicable law. When your personal information is no longer required for any such purpose, we will take reasonable steps to securely destroy or permanently de-identify it in accordance with APP 11.2.
If you would like further information about our data retention practices, please contact our Privacy Officer (see Section 14).
9. Analytics and Marketing Tracking Technologies
Our websites and apps use analytics tools and standard marketing tracking technologies to help us understand how our platforms are used, measure the effectiveness of our marketing campaigns, and deliver relevant content and advertising.
The tools we currently use include, but are not limited to:
|
Tool |
Provider |
Purpose |
|
Google Analytics |
|
Website and app traffic analysis and performance measurement |
|
Meta Pixel |
Meta |
Marketing performance measurement and targeted advertising on Meta platforms |
|
TikTok Pixel |
TikTok |
Marketing performance measurement and targeted advertising on TikTok |
|
Other standard marketing tracking technologies |
Various |
Standard marketing attribution, campaign performance measurement and audience analysis |
These tools may collect information such as your IP address, device type, browser type, pages visited, and interactions with our website. This information is used in aggregate or pseudonymous form to analyse trends and improve our services.
The specific analytics and marketing tracking tools we use may change from time to time as we adopt new technologies or discontinue existing ones. Where we introduce a tool that materially changes the nature or purpose of data collection, we will update this Privacy Policy accordingly. The use of industry-standard marketing tracking and analytics tools of a similar nature and purpose to those listed above does not constitute a material change to this Privacy Policy and may occur without separate notice.
You may be able to opt out of certain tracking and advertising through the privacy settings of the relevant platforms (Google, Meta, TikTok) or through your browser settings.
10. Children's Privacy
Our products, websites and marketing activities are not directed at children under the age of 18. We do not knowingly collect personal information from children.
11. Your Rights — Accessing and Correcting Your Personal Information
Under the Privacy Act and the APPs, you have the following rights:
a) Access You may request access to the personal information we hold about you by contacting our Privacy Officer (see Section 14). We will respond to your request within a reasonable timeframe (generally within 30 days) and will provide access unless an exception permitted under the Privacy Act applies. We may charge a reasonable fee to cover the administrative cost of providing access, but will notify you of any fee before proceeding.
b) Correction If you believe that personal information we hold about you is inaccurate, incomplete, out of date, irrelevant or misleading, you may request that we correct it. We will take reasonable steps to correct the information or, if we disagree with the requested correction, we will note your disagreement on the record.
c) Opt Out of Direct Marketing / Withdrawing Marketing Consent You may opt out of receiving marketing communications from us at any time by:
- Clicking the unsubscribe link in any marketing email
- Replying STOP to any SMS marketing message
- Contacting our Privacy Officer directly (see Section 14)
Withdrawing marketing consent will not affect your ability to receive service-related communications such as order confirmations, shipping updates or warranty notifications.
12. Automated Decision-Making
We disclose the following in relation to automated decision-making processes that use your personal information:
a) Product Recommendations Our website uses automated systems to suggest products that may be of interest to you. These systems use personal information including your browsing history, purchase history, and on-site interactions to generate personalised product recommendations. These recommendations are made solely by automated means and do not have legal or otherwise significant effects on you.
b) Marketing Communications (Klaviyo) Our marketing platform, Klaviyo, uses automated logic to determine which marketing communications are sent to you, the timing of those communications, and the content presented to different customer segments. This process uses personal information including your purchase history, email engagement history and marketing preferences.
c) Fraud Detection (Shopify) Our payment processor, Shopify, uses automated systems to assess the risk of payment transactions and to identify potentially fraudulent activity. Where a transaction is flagged, it may be declined automatically or referred to our team for human review before further action is taken.
No automated decision-making used by SharkNinja will produce legal or similarly significant effects on individuals without human review.
13. Complaints
We take privacy complaints seriously. If you believe that SharkNinja has breached the Australian Privacy Principles, we encourage you to follow the process below.
Step 1 — Lodge a complaint with SharkNinja
Please submit your complaint in writing to our Privacy Officer at privacy@sharkninja-apac.com. Please include:
- Your name and contact details
- A description of your concern
- Any relevant supporting information
We will acknowledge your complaint within 5 business days and aim to investigate and resolve it within 30 days. If your complaint requires more time to investigate, we will notify you of the expected timeframe.
Step 2 — External complaint to the OAIC
If you are not satisfied with our response, or if we have not responded within a reasonable time, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC):
- 🌐 Website: www.oaic.gov.au
- 📞 Phone: 1300 363 992
- 📬 Post: GPO Box 5288, Sydney NSW 2001
14. Contact Our Privacy Officer
For all privacy-related enquiries, access or correction requests, or complaints, please contact our Privacy Officer:
Privacy Officer — SharkNinja APAC
Email: privacy@sharkninja-apac.com
We aim to respond to all privacy enquiries within 5 business days.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal obligations or regulatory guidance. The updated policy will be published on our website with a revised "Last updated" date at the top of this page. Updates to this Privacy Policy take effect immediately upon publication.
16. Definitions
|
Term |
Meaning |
|
Personal information |
Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and whether recorded in a material form or not (as defined in the Privacy Act 1988 (Cth)) |
|
Sensitive information |
A special category of personal information that includes health information, biometric information and information about an individual's racial or ethnic origin, political opinions, religious beliefs, sexual orientation, biometric data or criminal records |
|
APPs |
The Australian Privacy Principles contained in Schedule 1 of the Privacy Act 1988 (Cth) |
|
OAIC |
The Office of the Australian Information Commissioner |
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